Farfetch's exclusive in-house label offering elevated wardrobe essentials crafted from data-driven insights and conscious materials.
ORIGIN
Italy
PRICE TIER
contemporary
Launched in 2021, There Was One is the result of a collaboration between luxury e-commerce platform Farfetch and Italian production powerhouse New Guards Group. The brand was conceived as a direct response to consumer behavior, using data-driven insights from Farfetch searches to create a collection of enduring wardrobe essentials. Positioned as “classics with a conscious soul,” the label focuses on timeless, versatile pieces designed for longevity, intentionally moving away from trend-driven seasonal cycles.