American protein bar brand known for its gluten-free, high-protein, low-sugar snacks designed for on-the-go lifestyles.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1999 by former fashion model Lizanne Falsetto, think! (originally launched as thinkThin) was created to provide a nutritious, portable snack that didn't sacrifice taste. The brand's core offering consists of high-protein bars that are gluten-free and contain minimal to zero sugar, making them a popular choice for health-conscious consumers and individuals with active lifestyles. The initial products were developed by Falsetto in her own kitchen to manage the demands of a travel-heavy career, and the brand quickly gained traction, securing early distribution in retailers like Whole Foods.