thinking mu
Barcelona-based sustainable fashion brand known for its playful prints, eco-friendly materials, and transparent production.
ORIGIN
Spain
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in Barcelona in 2008 by a group of friends, Thinking Mu was a pioneer in Europe's slow-fashion movement, built on the simple idea of making clothes with common sense. The brand is defined by its deep commitment to sustainability and transparency, creating men's and women's apparel from organic, recycled, and Fairtrade textiles like hemp and organic cotton. Its aesthetic is rooted in a contemporary Mediterranean spirit, featuring relaxed silhouettes, artistic prints, and a vibrant color palette that channels a playful, irreverent attitude.
Featured Items
Thinking Mu Solet Bambula Mariam Pants
$24.95$169.00
Women‘s Mini Skirt
$76.00$157.00
Men‘s Chinos
$115.00$259.00
Women‘s Shorts & Bermuda
$58.00$157.00
Men‘s T-shirt
$40.00$110.00
Thinking Mu Solet Bambula Mariam Pants
$24.95$169.00
Women‘s Mini Skirt
$76.00$157.00
Men‘s Chinos
$115.00$259.00
Women‘s Shorts & Bermuda
$58.00$157.00
Men‘s T-shirt
$40.00$110.00
Learn More
Pepe Barguñó, founder of Thinking Mu: ‘Beyond fashion, we are looking for a sustainable philosophy of life’
An in-depth interview with founder Pepe Barguñó, covering the brand's origin story, its evolution from its initial concept, and the core values of Mediterranean culture and sustainability that define its vision.
Thinking MU – A Sustainable Fashion Pioneer
This article details the brand's founding in Barcelona by four friends and its pioneering role in slow fashion, highlighting its commitment to transparency through QR codes that trace each garment's impact.
Thinking Mu by Séptimo
A profile of the brand's long-term creative collaboration with the agency Séptimo, which handles its art direction, copywriting, and graphic design, showcasing the visual identity and communication strategy.