South Korean streetwear label known for its graphic-heavy, 90s-inspired aesthetic and global collaborative footprint.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in Seoul in 2010 by Nadan Cho, Jonkyu Choi, and Inwook Park, thisisneverthat has emerged as a leading force in South Korea’s contemporary streetwear scene. The founders, drawing from their experiences in cities like London and New York, established the brand to merge global street culture with a distinctively Korean perspective.