thought we friends

Founded in 2022 by Sam and Helena in Hong Kong, Thought We Friends is an emerging unisex streetwear label rooted in anime, hip-hop, and internet culture. Born out of a desire to create a brand that felt like a curated fashion magazine, the founders—who began by handmaking one-of-one pieces in a small studio—have built a cult following for their bold, cyber-gothic aesthetic. The brand’s signature style revolves around avant-garde distressed denim, surreal embroidery, and rule-breaking silhouettes that blend Y2K nostalgia with dark, futuristic undertones.

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