tiem

Founded in 2016 in Newton, Massachusetts, by footwear industry veteran Tracey McLeod, TIEM was created to fill a void in the women's athletic market for stylish, functional indoor cycling shoes. McLeod, leveraging her extensive background in footwear, designed the brand's signature Slipstream shoe to offer a sleek, sneaker-like alternative to traditional, clunky cycling footwear. The brand caters primarily to the modern studio fitness enthusiast, blending performance features with a fashion-forward aesthetic. TIEM's core product line centers around its SPD-compatible cycling shoes, which feature breathable mesh uppers, recessed cleats for off-bike wearability, and a signature single-strap closure. The brand has since expanded its offerings to include cross-training sneakers, off-bike silhouettes, and a men's line, all characterized by a clean, sporty aesthetic and a versatile color palette ranging from classic neutrals to bold, limited-edition hues.

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