Moscow-based conceptual label known for oversized silhouettes, subversive slogans, and hand-painted, DIY-inspired menswear.
ORIGIN
Russia
PRICE TIER
luxury
Founded in 2013 by Central Saint Martins graduate Tigran Avetisyan, this Moscow-based label operates at the intersection of fashion and conceptual art. Launching his career with an LVMH scholarship, Avetisyan quickly gained notoriety for his "anti-fashion" approach, using his garments to critique the industry's speed, greed, and marketing tropes. His aesthetic is defined by a raw, punk sensibility: think oversized, workwear-inspired silhouettes heavily distressed with chalk, paint, and ironic slogans like "Nothing Changes," "Stop Dreaming," and "No Jobs."