Swiss watchmaker known for its accessible luxury, sports timekeeping, and heritage-inspired, innovative designs.
ORIGIN
Switzerland
PRICE TIER
premium
Founded in 1853 in the Swiss watchmaking town of Le Locle, Tissot has built a global reputation on its motto, “Innovators by Tradition.” As a member of the Swatch Group, the brand masterfully blends its long-standing heritage with modern technology, positioning itself as a leader in the accessible luxury watch market. Tissot’s history is marked by significant horological advancements, including the first mass-produced pocket watch, the first anti-magnetic watch in 1930, and the revolutionary T-Touch collection, which introduced touch-sensitive sapphire crystals in 1999.