New York-based eyewear brand known for its handcrafted, avant-garde sunglasses adorned with signature 24k gold-plated bees.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2012 by Samantha Smikle, a Bronx-born designer of Jamaican heritage, Tnemnroda (now rebranded as Nroda) approaches eyewear as decorative jewelry for the face. Smikle, whose background in magazine journalism and celebrity styling deeply informs her aesthetic, launched the brand to create statement pieces that celebrate individuality and cultural richness. The New York-based label is renowned for its avant-garde, unisex sunglasses that blend futuristic silhouettes with intricate adornments, most notably its signature 24k gold-plated bee motifs and crystal embellishments.