American bath and body brand known for its bold, gender-neutral scents and clean, handcrafted ingredients.
ORIGIN
USA
PRICE TIER
premium
TOA Waters is a premium bath and body company founded in 2020 by Javier Folgar, an athlete who sought to create high-quality, boldly scented products that defy gender stereotypes in the self-care market. The brand name is a tribute to the founder's Cuban heritage, named after the Toa River in Cuba. Initially launching with a line of bubble baths, the brand has since expanded to include body washes, room sprays, and the world's first liquid bath bombs. TOA Waters is built on a philosophy of “self-care for the bold,” using unique fragrance combinations like cedarwood & spices or rum & sandalwood to challenge the traditionally floral-dominated bath product landscape.