tobali
Japanese contemporary fragrance house known for its avant-garde aesthetic, traditional Japonism, and concept of hidden beauty.
ORIGIN
Japan
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2017 in Tokyo by Muneki Hashimoto and fashion-active creative designer Tomoyuki Yonezu, TOBALI is a contemporary fragrance house rooted in the concept of "hidden beauty" and traditional Japonism. The brand draws inspiration from Japan's deep cultural heritage, merging it with a modern, avant-garde aesthetic. TOBALI's signature style is defined by its minimalist yet intricate approach to scent, utilizing a core accord known as "Hidden Japonism 834," which centers on the sacred and enigmatic aroma of agarwood. The brand's core product lines include unisex perfumes and candles that explore opposing dualities—such as seductiveness and intellect, or elegance and insanity.
Featured Items
Tobali Spring Snow EDP 50mL
$165.00
Tobali Spring Snow EDP 50mL
$165.00
Learn More
「トバリ」新作の香りは蜷川実花とコラボ シルバーのボトルで限定発売
Details TOBALI's collaboration with photographer Mika Ninagawa and highlights the brand's 2017 founding by Muneki Hashimoto.
トバリが蜷川実花とコラボレーションした限定フレグランスを発売。
Covers the limited-edition fragrance collaboration between TOBALI and Mika Ninagawa, inspired by the memories of Tokyo.
日本固有の美の概念を詰め込んだ「トバリ」のフレグランスに世界が注目。
An early brand profile highlighting TOBALI's launch, its concept of 'hidden beauty,' and its international debut at Colette.
日本が産んだ話題のコンテンポラリーフレグランス「TOBALI」の美しさの秘密
A deep dive into TOBALI's inception by founder Muneki Hashimoto, exploring the brand's core philosophy of traditional Japonism.
TOBALI 日本の雅な美意識を甘美な調べで紡ぐ。
Explores TOBALI's creative direction and signature scents, emphasizing its modern update to Japan's ancient fragrance culture.