Japanese contemporary fragrance house known for its avant-garde aesthetic, traditional Japonism, and concept of hidden beauty.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2017 in Tokyo by Muneki Hashimoto and fashion-active creative designer Tomoyuki Yonezu, TOBALI is a contemporary fragrance house rooted in the concept of "hidden beauty" and traditional Japonism. The brand draws inspiration from Japan's deep cultural heritage, merging it with a modern, avant-garde aesthetic. TOBALI's signature style is defined by its minimalist yet intricate approach to scent, utilizing a core accord known as "Hidden Japonism 834," which centers on the sacred and enigmatic aroma of agarwood. The brand's core product lines include unisex perfumes and candles that explore opposing dualities—such as seductiveness and intellect, or elegance and insanity.