New York City-based brand blending '90s surf and skate culture with a thoughtful, city-focused design approach.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2015 by former surfboard shaper Christian Boalt and his partner Lisa Schick, Token is a New York City-based brand that translates the raw energy of surf and skate culture for an urban context. What began with hand-shaped surfboards evolved into a full apparel line that captures the spirit of '90s subcultures, from punk to hip-hop, which influenced Boalt’s youth in Florida. The brand eschews stereotypical surf style in favor of clean graphics, vintage-leaning cuts, and an emphasis on quality and thoughtful design over fleeting hype.