Japanese lifestyle label by BEAMS celebrating Tokyo's chaotic pop culture through art, design, and streetwear.
ORIGIN
Japan
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Launched in 2008 as a specialized project by Japanese retail giant BEAMS, Tokyo Cultuart by Beams serves as a global platform for the city's chaotic, vibrant creative energy. The label's name merges "cult," "culture," and "art," reflecting its mission to bridge the gap between underground subcultures, contemporary art galleries, and everyday urban lifestyle. Rather than focusing solely on apparel, Tokyo Cultuart operates as a curated cultural hub, offering a diverse range of products that express the innovative spirit of modern Tokyo.