British-Nigerian luxury brand fusing Savile Row tailoring with an avant-garde, cross-cultural design perspective.
ORIGIN
Nigeria
PRICE TIER
luxury
Founded in 2015 by British-Nigerian designer Iniye Tokyo James, the eponymous label began as a menswear brand in Lagos, Nigeria, with a mission to challenge stereotypical notions of both African design and masculinity. A former stylist and creative director with a background in mathematics, James merges the precision of traditional Savile Row tailoring with bold, experimental fabrics and a distinctly Nigerian sensibility. The brand is known for its structured silhouettes, clean lines, and the intersection of European and African aesthetics, creating a style that is both irreverent and wearable.