tones

Founded in 2023 in Dallas by influencer-turned-entrepreneur Daryl-Ann Denner, tones is a direct-to-consumer children’s apparel brand born as the sister label to her adult basics line, nuuds. Frustrated by the lack of neutral-toned clothing for her own children, Denner launched tones to offer elevated, minimalist essentials for babies, toddlers, and kids. The brand focuses on ultra-soft, comfortable fabrics—such as modal blends and vintage-feel cotton—designed for everyday wear, lounging, and play.

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