A South Korean menswear and womenswear label known for its minimalist and tailored designs inspired by European youth subcultures.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 2012 in Seoul, TONYWACK is a South Korean brand that reinterprets classic apparel with a refined, minimalist approach. The label draws inspiration from the raw elegance of 1960s and 70s European punk and youth cultures, citing musical influences like Joy Division. This inspiration translates into a design concept the brand calls “RAW CLASSIC,” which blends tailored pieces like double-breasted coats and blazers with rugged elements found in leather and western-style shirts. The brand produces distinct collections for both men and women.