too faced

Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced injected a sense of fun and irreverence into the beauty industry, which was then dominated by a more serious approach. Disenchanted by the rigid rules of cosmetics, the former department store counter employees set out to create a brand that celebrated individuality with unapologetically pretty and feminine products. Too Faced is known for its high-quality, cruelty-free formulas, whimsical packaging, and pioneering products like the first-ever glitter eyeshadow and the iconic Better Than Sex Mascara, which has become a number-one seller in the prestige market. The brand also built a strong following with its scented eyeshadow palettes, including the Chocolate Bar and Sweet Peach collections, creating a unique sensory experience for users.

See more