top of the world

Founded in the 1980s, Top of the World (TOW) established itself as a dominant force in the American collegiate apparel market, initially gaining popularity by selling caps at University of Oklahoma football games. For decades, the brand became synonymous with university pride, producing licensed headwear for over 600 institutions and becoming a staple for students, alumni, and sports fans. Its core products consist of classic baseball caps, beanies, and other hats featuring team logos and colors, making it one of the most recognizable names in the fan gear industry. The brand faced a critical turning point in 2020 when the economic pressures of the COVID-19 pandemic forced its parent company, Vetta Brands, into liquidation. In a move that preserved its legacy, Top of the World's assets were acquired by sports retail giant Fanatics. The acquisition integrated the brand into the Fanatics Brands division, saved over 200 jobs, and maintained its Oklahoma-based operations. Now operating as 'Top of the World by Fanatics', it continues its focus on headwear while leveraging Fanatics' extensive distribution and on-demand manufacturing network.