topical skin

Founded in 2020 in Santa Monica by Olamide Olowe, who grew up with chronic skin conditions, Topicals is a Gen Z-focused skincare brand built to destigmatize flare-ups like hyperpigmentation and eczema. The brand formulates its products using the Fitzpatrick scale from 6 to 1, ensuring that its science-backed solutions are tested and proven on the deepest skin tones first. Topicals’ core product lines include targeted brightening serums, rich hydrating body mists, and exfoliating treatments, all housed in vibrant, nostalgic packaging that rejects the sterile look of traditional pharmacy ointments.

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