A science-backed skincare brand making treatment for chronic conditions like eczema and hyperpigmentation inclusive and culturally relevant.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2020 by co-founders Olamide Olowe and Claudia Teng, who met as pre-med students bonding over their own chronic skin conditions, Topicals is a beauty brand that has shifted the skincare narrative. The company was born from a desire to make treatments for stigmatized conditions like hyperpigmentation and eczema feel less like a clinical chore and more like an act of self-care. Its approach combines science-backed, dermatologist-tested formulas with a vibrant, inclusive brand identity that resonates with a younger, diverse audience. Signature products like Faded, a serum for discoloration, and Like Butter, a hydrating mask, are formulated with proven ingredients to be effective for all skin tones.