tortoise
Los Angeles-based curator of Japanese home goods and artisanal crafts with a 'slow and steady' design philosophy.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2003 by Keiko and Taku Shinomoto, Tortoise General Store is a Los Angeles-based retail concept rooted in a 'slow and steady' philosophy. Originally opened on the popular Abbot Kinney Boulevard and now located in Mar Vista, the store was conceived as an antidote to mass-produced consumerism, inspired by the couple’s background in design and a desire to live a more considered, 'tortoise-life.' The shop offers a curated selection of timeless Japanese goods, from traditional housewares and kitchen tools to modern crafts, stationery, and art. Each item is chosen for its functional beauty, connection to Japanese craftsmanship, and ability to mature with its owner.
Featured Items
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Tortoise General Store
This interview with the store explores its curation strategy and partnership philosophy, explaining why they feature brands like Sola cube and how it aligns with their concept of 'affluent lifestyle with stay grounded'.
About Us
A detailed, first-person founder story from Keiko and Taku Shinomoto detailing their 'tortoise-life' philosophy, the decision to leave their previous careers, and the vision to connect Japanese craftsmanship with a US audience.
About Tortoise “General Store”
A concise mission statement from the founders explaining the inspiration behind the 'general store' concept, which focuses on community, familiarity, and a curated selection of essential, well-crafted products.
Keiko & Taku Shinomoto, Tortoise General Store
A profile and interview with founders Keiko and Taku Shinomoto, focusing on their design philosophy through the lens of their successful Hasami Porcelain line, which is core to the store's identity.