American luxury lifestyle brand known for its preppy-boho aesthetic and iconic Double T logo. [1, 16, 17]
ORIGIN
United States
PRICE TIER
premium
Launched in 2004 by Tory Burch, a former fashion public relations executive, the brand began as a small boutique in New York City's Nolita neighborhood. It quickly redefined American luxury with a global viewpoint, embodying the personal style and spirit of its founder. The brand is recognized for its preppy-bohemian aesthetic, which draws inspiration from the 1960s and 1970s, art, and travel. Signature items that catapulted the brand to fame include its graphic tunics and the iconic Reva ballet flat, named after Burch's mother.