American sportswear brand offering stylish, league-licensed apparel for female fans of the NFL, MLB, and NBA.
ORIGIN
United States
PRICE TIER
mid
Launched in 2007 by actress and avid sports fan Alyssa Milano, Touch was created to address a gap in the market for stylish, female-centric fan apparel. Frustrated by the standard “pink it and shrink it” approach to women’s sportswear, Milano envisioned a line that was fashionable enough to be worn beyond the stadium. The brand’s motto was “Where the game meets the after party.” Partnering with G-III Apparel Group for manufacturing and distribution, Touch became the only female-focused clothing line to hold licenses with all major American sports leagues, including the NFL, MLB, NBA, NHL, and NASCAR.