toujours

Toujours, which translates to "daily" in French, is a Japanese womenswear brand designed by Masayo Shimeno. Rooted in the philosophy of elevating everyday fashion, the brand focuses on creating timeless, relaxed silhouettes that prioritize comfort and longevity. Shimeno, who previously worked in graphic design and public relations for Journal Standard, brings a meticulous eye for detail and a deep appreciation for natural textures to her collections.

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