Spanish jewelry house known for its playful bear motif and accessible, craft-driven designs.
ORIGIN
Spain
PRICE TIER
contemporary
Founded in 1920 as a watch repair workshop in Manresa, Spain, Tous has evolved into a global jewelry and accessories brand under the creative guidance of the Tous family. The brand’s identity was significantly shaped when Rosa Oriol, wife of the founder’s son, introduced a more accessible and fashion-forward approach to jewelry. In 1985, inspired by a teddy bear in a shop window, Oriol designed the bear emblem that would become the brand's tender and playful international symbol. This icon catapulted Tous from a local jeweler to a worldwide name, embodying a spirit of joy and self-expression.