Beverly Hills beauty brand founded by Tova Borgnine, known for its iconic Signature fragrance popularized on QVC.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1977 by Norwegian-American entrepreneur Tova Borgnine, TOVA Beverly Hills began with a single, revolutionary cactus-based face mask that gained a following among the Hollywood elite. A former makeup artist, Borgnine expanded into perfumery in 1982 with the launch of TOVA Signature, a clean and complex floral musk fragrance. The scent became a phenomenon through the television shopping network QVC, where Borgnine’s compelling storytelling pioneered a new direct-to-consumer model for fragrance, selling over 12 million bottles and cementing the brand's legacy.