tova beverly hills

Founded in 1977 in Beverly Hills by the late Hollywood makeup artist and socialite Tova Borgnine, TOVA Beverly Hills began with a groundbreaking cactus-based face masque dubbed a "facelift in a jar." The brand quickly gained a loyal following among celebrities and the Beverly Hills elite. In 1982, Tova expanded into perfumery with the launch of TOVA Signature, a scent that became legendary and holds the distinction of being one of the best-selling fragrances ever sold on television through a long-standing partnership with QVC.

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