London-based label known for its modern, feminine designs and luxurious, sustainable fabrics for versatile, timeless dressing.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2019 by former Topshop colleagues Camille Perry and Holly Wright, TOVE was created to fill a gap between accessible and high-luxury fashion with timeless, well-crafted womenswear. The brand’s name, a Danish word for “strength and beauty,” reflects its design philosophy of creating pieces that are both empowering and elegant. TOVE is recognized for its modern, minimal, and feminine style, which balances a refined, pared-back aesthetic with distinctive details like artful ruching and considered draping. The collections are designed to be versatile and seasonless, allowing pieces to transition seamlessly from day to evening and to be layered across collections.