A clean beauty brand from California, known for its non-irritating makeup designed for sensitive skin.
ORIGIN
USA
PRICE TIER
mid
Launched in 2019 by Amy Liu, a beauty industry veteran with lifelong eczema, Tower 28 was born from a personal need for products that were safe for sensitive skin but still fun to use. Based in Santa Monica, California, the brand is named after a local lifeguard tower, symbolizing safety, community, and a healthy West Coast lifestyle. Tower 28 is the first and only beauty brand to be 100% compliant with the National Eczema Association's strict ingredient guidelines, ensuring all formulas are non-toxic, vegan, and free of common skin irritants.