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toy factory

Canadian beauty brand offering vegan, data-driven smart makeup that blends high-pigment color with skin-first ingredients.

ORIGIN

Canada

PRICE TIER

contemporary

Founded by Canadian entrepreneur and social media personality Ryan Dubs, Toyfactory is a beauty brand that merges high-performance color cosmetics with skincare-first formulations. As the sister brand to Dew of the Gods, Toyfactory positions itself at the intersection of technology and glam, utilizing data-driven insights to develop its 'smart makeup' line. The brand is proudly LGBTQ+-owned and formulates its products in accordance with strict Canadian clean-beauty standards, ensuring all items are vegan, cruelty-free, and free of talc and palm oil.

Featured Items

Niablend™ Serum Concealer

Niablend™ Serum Concealer

$38.00

Nialip Niacinamide Lip Liner

Nialip Niacinamide Lip Liner

$24.00

Niaface Ultrashimmer Highlighter Palette

Niaface Ultrashimmer Highlighter Palette

$40.00

Dollpaint™ Gel Eyeliner

Dollpaint™ Gel Eyeliner

$18.00

Prime Collagen® Makeup Primer

Prime Collagen® Makeup Primer

$24.00

Smart Blush™ Serum Blush

Smart Blush™ Serum Blush

$24.00

Niapout Serum Lip Mask

Niapout Serum Lip Mask

$24.00

Oatbae Oil Makeup Remover

Oatbae Oil Makeup Remover

$36.00