tracksmith
New England-based running brand known for its heritage-inspired aesthetic and performance apparel for the dedicated amateur athlete.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in Boston in 2014 by former Puma marketing head Matt Taylor and Rapha co-founder Luke Scheybeler, Tracksmith was created for the dedicated, non-professional runner. The brand’s identity is deeply rooted in the classic, Ivy League aesthetic of New England, rejecting the neon and synthetic trends that dominate the performance market. Tracksmith’s core offerings consist of well-considered training, racing, and rest-day apparel, including merino wool base layers, tailored shorts, and understated singlets often featuring its signature sash, inspired by 19th-century Cornell track teams. The designs favor muted color palettes and timeless silhouettes that function for high-mileage training while fitting seamlessly into a broader lifestyle.
Featured Items
Wottle Cord Hat
$33.00
Harrier LS T-Shirt
$70.00
Session T-Shirt
$52.00
Session Short
$45.00
Harrier LS T-Shirt
$70.00
Wottle Cord Hat
$33.00
Learn More
Beyond the Finish Line: Matt Taylor’s Vision and the Rise of Tracksmith
This article provides a comprehensive look at founder Matt Taylor's vision for Tracksmith. It covers his entrepreneurial journey, the brand's philosophy of catering to the 'committed runner,' and how he built a loyal following by focusing on substance and storytelling over mass-market appeal.
Matt Taylor, Tracksmith: Running Authentically – Well Made E96
An in-depth interview with founder Matt Taylor that covers the launch story of Tracksmith, including the brand's 'anti-Nike' positioning and its focus on the 'Amateur Spirit.' It details the brand's design ethos, photography strategy, and long-term vision to create a timeless brand.