tracksmith

Founded in Boston in 2014 by former Puma marketing head Matt Taylor and Rapha co-founder Luke Scheybeler, Tracksmith was created for the dedicated, non-professional runner. The brand’s identity is deeply rooted in the classic, Ivy League aesthetic of New England, rejecting the neon and synthetic trends that dominate the performance market. Tracksmith’s core offerings consist of well-considered training, racing, and rest-day apparel, including merino wool base layers, tailored shorts, and understated singlets often featuring its signature sash, inspired by 19th-century Cornell track teams. The designs favor muted color palettes and timeless silhouettes that function for high-mileage training while fitting seamlessly into a broader lifestyle.

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