California-based beauty brand offering affordable, high-performance hair tools and accessories designed for effortless styling.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2019 in Los Angeles by celebrity hairstylist Joseph Maine and his sister Sabrina, Trademark Beauty was created to bridge the gap between professional-grade hair tools and accessible pricing. Rooted in the belief that premium beauty should be approachable rather than intimidating, the brand has been described as the "Zara for haircare." Trademark Beauty focuses on intuitive, easy-to-use tools that simplify daily routines, allowing users to achieve salon-quality results at home.