travoca

Founded in 2025 in Wisconsin by a former home appliance engineer, Travoca was born from a desire to bring the comforts of modern engineering to the outdoors without sacrificing style. The brand quickly established itself in the overlanding and camping markets with its signature Rigel Dual Zone eCooler, which won a 2026 Red Dot Award for Product Design. Moving away from the utilitarian, plastic-heavy aesthetics typical of outdoor gear, Travoca utilizes cold-rolled steel bodies, woodsy green finishes, and customizable bamboo panels that evoke classic Woody station wagons.

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