Swedish menswear brand and retailer known for blending high fashion with streetwear and progressive Scandinavian design.
ORIGIN
Sweden
PRICE TIER
contemporary
Founded in 2006 in Malmö, Sweden, by brothers Hannes and Simon Hogeman alongside childhood friends Jakob Törnberg and Björn Linden, Très Bien began as a pioneering menswear boutique before launching its in-house clothing line in 2014. The brand is celebrated for its unique ability to seamlessly blend high-end luxury labels with accessible streetwear and sportswear, creating a distinct aesthetic often referred to as the "Très Bien look." Moving away from quintessential minimalist Scandinavian style, the brand embraces a more progressive, culturally informed approach to menswear.