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triangl

Australian swimwear brand known for its signature neoprene bikinis and pioneering a direct-to-consumer, influencer-driven marketing model.

ORIGIN

Australia

PRICE TIER

contemporary

Founded in 2012 by Australian entrepreneurs Erin Deering and Craig Ellis, Triangl emerged from the duo’s search for stylish, well-made swimwear that bridged the gap between high-end designer and mass-market surf brands. Operating exclusively online with a direct-to-consumer model, the brand relocated to Hong Kong to maintain close oversight of its production. Triangl’s initial collections of bold, color-blocked neoprene bikinis became an instant social media phenomenon. The structured, wetsuit-like material offered a unique and supportive fit that distinguished it in the market.

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