New York-based beauty brand known for its Makeup Planner® system and professional-grade, cruelty-free tools designed for everyday confidence.
ORIGIN
United States
PRICE TIER
luxury
Launched in 1975 by veteran makeup artist Trish McEvoy, the eponymous New York brand began with a set of hand-crafted makeup brushes created to fill a void for professional tools. Rooted in the philosophy that makeup should be joyful and simple, the brand empowers women with products and techniques that enhance their natural beauty. McEvoy's approach is centered on education and organization, most famously embodied by the revolutionary Makeup Planner®, a customizable, binder-like system designed to streamline a woman's beauty routine. The brand’s offerings span makeup, skincare, and fragrance, all reflecting a commitment to quality and timelessness over fleeting trends.