trovata

Founded in 2002 in a California dorm room by John Whitledge and a group of friends, Trovata began as a vintage-inspired menswear project before evolving into a women's lifestyle brand. Rooted in West Coast surf culture and sun-faded elegance, the brand captures a nostalgic, preppy aesthetic that merges coastal ease with classic tailoring. Trovata is best known for its Birds of Paradis collection, which features cozy cashmere knits, crisp cotton poplin shirting, and romantic dresses detailed with ruffles and pintucks. The brand favors natural, breathable fabrics designed to soften over time, appealing to women seeking effortless, timeless wardrobe staples.

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