Mass-market bedding brand known for its affordable, OEKO-TEX certified microfiber sheets and classic home textiles.
ORIGIN
United States
PRICE TIER
affordable
Founded as a brand under home textiles manufacturer PEM America, Truly Soft has established itself as a reliable staple in the mass-market bedding category. The brand is built on a straightforward premise: delivering immediate, cloud-like comfort at an accessible price point. Known for its signature garment-washed microfiber, Truly Soft offers a wide range of everyday home textiles, from pleated comforters and lightweight quilts to deep-pocket sheets. The brand’s aesthetic leans heavily into classic, minimalist design, utilizing solid colors, subtle textures like waffle weaves, and timeless patterns such as windowpane and plaid. This versatile approach allows the collections to seamlessly integrate into various bedroom styles, appealing to a broad audience seeking simple, cozy upgrades.