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tucker + tate

Nordstrom’s private label for kids, offering playful, durable staples and charming prints.

ORIGIN

USA

PRICE TIER

mid

SPECIALIZATION

KIDS

Launched in 2012 as a Nordstrom Made private label, Tucker + Tate has established itself as a reliable anchor for parents seeking stylish, durable, and comfortable childrenswear. Designed internally by the Seattle-based retailer, the brand bridges the gap between budget-friendly big-box options and higher-end designer labels, offering a "mini-me" aesthetic that balances current trends with practical functionality. The collections span from newborn essentials to pre-teen favorites, featuring everything from soft organic cotton bodysuits and graphic tees to playground-ready sneakers and holiday-ready dresses.

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