An LA-based label known for its vintage-inspired and romantic designs with a sophisticated, bohemian-chic style.
ORIGIN
USA
PRICE TIER
contemporary
Launched around 2015 as an LA-based sister brand to Lovers + Friends, Tularosa was developed by co-founders Raissa Gerona and Mitch Moseley before being acquired by Revolve Group. Now a key part of Revolve’s portfolio of in-house brands, Tularosa embodies a California-cool aesthetic, blending romantic, vintage-inspired details with a modern bohemian sensibility. The collection is defined by its array of dresses, embroidered tops, and textural jackets, designed for what the brand calls the “wild at heart.” Core pieces often feature feminine silhouettes, soft fabrics, and details like tassels and crochet, evoking a feeling of effortless style suited for sun-drenched vacations and garden parties.