tutaee

Founded in 2002 by designer Chieko Gohda and Takehiro Yoshihara, Tutaee (傳 tutaee) is a Tokyo-based fashion label rooted in the preservation and modern recontextualization of traditional Japanese craftsmanship. Operating from an atelier in the historic Kuramae district of Taito Ward, the brand translates its name from the old character for "convey," reflecting its mission to share Japanese cultural heritage through a contemporary design lens.

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