tw steel

Founded in 2005 in the Netherlands by father-and-son duo Ton and Jordy Cobelens, TW Steel—meaning "The Watch in Steel"—was established to dominate the oversized watch market. Ton, who brought decades of experience designing private-label watches for airlines, shaped the brand's signature aesthetic, while Jordy drove its commercial expansion. The brand is defined by its unapologetically large cases, industrial design language, and heavy use of stainless steel, appealing to consumers who want a commanding presence on the wrist.

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