twirl

Founded in 2017 in Kolkata by former IT professional Sujata Chatterjee, Twirl was born from a desire to address the environmental impact of fast fashion and overflowing wardrobes. The brand operates on a unique circular retail model—encouraging customers to buy, wear, and return clothing in exchange for store credit. This "shop-buyback-sell" system ensures that unwanted garments are either donated to those in need or upcycled into new, handcrafted pieces.

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