Contemporary streetwear label known for its eclectic, youth-driven designs and signature furry bucket hats.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2012 by Tyler Lambert, a self-taught designer who began deconstructing thrifted garments in his Wisconsin basement, his namesake label quickly gained traction in the contemporary streetwear space. The brand’s aesthetic is rooted in eclectic, youth-driven design, blending nostalgic references with modern statement pieces. Lambert’s early success was propelled by high-profile celebrity co-signs, with figures like Kylie Jenner and Bella Hadid wearing his custom denim and essential streetwear, which helped establish the brand's cultural footprint.
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