New York-based label known for its playful, surrealist prints and joyful, art-infused approach to design.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2018 by Tyler McGillivary, a graduate of NYU’s Gallatin School, this New York-based label translates a love for the surreal and natural world into wearable art. The brand is defined by its narrative-rich, collectible prints that draw from a wide range of influences including early cartoons, folklore, and contemporary art. The designs are characterized by bold, imaginative graphics—from photorealistic butterflies to whimsical martinis—applied to versatile, often soft and stretchy silhouettes. This approach creates clothing that is both a form of self-expression and a spark for joy in the everyday act of getting dressed.