tyr

Founded in 1985 in Huntington Beach, California, by designer Joseph DiLorenzo and Olympic medalist Steve Furniss, TYR has evolved from a competitive swim powerhouse into a comprehensive athletic performance brand. Named after the Norse god of warriors, the label is synonymous with durability and technical innovation, originally gaining fame for its vibrant prints and "Durafast" chlorine-proof textiles that became a staple on pool decks worldwide. While deeply rooted in aquatic sports, TYR has aggressively expanded its domain, recently disrupting the functional fitness market with specialized footwear and apparel designed for CrossFit and weightlifting.

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