A Los Angeles-based clean beauty brand known for its easy-to-use, skincare-infused makeup.
ORIGIN
USA
PRICE TIER
contemporary
Founded by twin sisters and estheticians Hannah and Haylee Harrison, TYS Beauty emerged from their Los Angeles lash and brow studio, “Treat Yourself Studios.” The brand translates their hands-on, client-focused experience into a line of clean, effective, and accessible makeup. TYS, standing for “Treat Yourself,” is built on a philosophy of self-care, aiming to make beauty routines feel like a moment of indulgence rather than a chore. The brand is committed to clean formulas, using skincare-loving ingredients like hyaluronic acid and shea butter, and is also cruelty-free and vegan-friendly.\n\nCore products include the Cheek Treat Liquid Blush, Lip Butter, and Final Treat Setting Spray, all designed for a fresh, confident look. Initially gaining traction with a popular lash serum, the brand has expanded into a full range of color cosmetics that prioritize skin health. TYS Beauty has built a following through its presence on platforms like Ipsy and Revolve, resonating with a younger audience that values ingredient transparency and a minimalist, yet effective, approach to beauty. The brand's identity is rooted in the founders' professional background, combining a fun, accessible feel with a genuine commitment to product quality and performance.