New York-based streetwear brand known for its signature parachute pants, military-inspired cargo styles, and Y2K dancewear aesthetics.
ORIGIN
United States
PRICE TIER
mid
Founded in 1967 in New York City by Leo and Evelyn Brody, UFO Contemporary evolved from a military surplus business into a defining label of late-20th-century streetwear and dance culture. Originally rooted in utilitarian design, the brand gained massive cultural traction in the 1990s and early 2000s for its signature parachute pants, wide-leg cargos, and neon-hued activewear. UFO became a staple within the global rave, hip-hop, and fitness communities, celebrated for its lightweight, movement-friendly fabrics and distinctive strap details.