California-based brand known for its iconic sheepskin boots, evolving from surf culture to a global comfort-wear staple.
ORIGIN
United States
PRICE TIER
premium
UGG was founded in 1978 in Southern California by an Australian surfer who introduced the country to the comfort of sheepskin boots, a post-surf staple in his homeland. Initially a niche item sold in California surf shops, the brand became a symbol of the relaxed coastal lifestyle. The turning point came in the late 1990s and early 2000s, when the Classic boot was adopted by celebrities and became a global fashion phenomenon, synonymous with casual luxury and comfort. UGG's signature product remains its twin-faced sheepskin footwear, prized for its plush feel and insulating properties.