ultra fine lace
Solutions-oriented shapewear and loungewear known for its inclusive sizing and viral social media presence.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Co-founded by Kim Kardashian, Jens Grede, and Emma Grede in 2019, SKIMS has rapidly become a dominant force in the intimates and loungewear market. Initially launched as a shapewear brand to provide solutions for every body, it has since expanded to include underwear, loungewear, and swimwear. The brand's core mission is to offer comfortable, high-quality, and inclusive options, with a wide range of sizes from XXS to 4X and a variety of skin-tone shades. This focus on body positivity and inclusivity has been a key driver of its success, resonating with a broad audience and filling a gap in the market.
Featured Items
STRAPLESS CORSET LONG DRESS
$118.00
PEEK-A-BOO BIKINI
$23.00
UNLINED SCOOP BRA
$47.00
PEEK-A-BOO BIKINI
$23.00
MICRO THONG
$12.00
STRAPLESS CORSET LONG DRESS
$118.00
Learn More
Under her Skims: inside Kim Kardashian’s $4bn apparel empire
An in-depth feature and interview with Kim Kardashian and CEO Jens Grede about the brand's strategy, cultural impact, and creative process. It highlights Kardashian's hands-on role in product development and the brand's use of high-profile, culturally relevant campaign talent.
Who Owns Skims? How the Kim Kardashian-cofounded Shapewear and Apparel Brand Became a $4 Billion Juggernaut
This article provides a comprehensive history of SKIMS, from its founding out of Kim Kardashian's personal need for better shapewear to its current $4 billion valuation. It covers the initial "Kimono" controversy, the brand's launch, key collaborations like Fendi and Team USA, and its strategic expansion.
Behind the Seams: How Kim Kardashian's Skims Became a Billion-Dollar Brand
This piece analyzes the key factors behind SKIMS' success, including its focus on inclusivity, innovative fabrics, and masterful use of social media and celebrity influence. It positions the brand as a cultural phenomenon that has redefined the shapewear market.
Q&A | Skims founder Kim Kardashian on her business empire: the reality TV star talks entrepreneurship, from whether she competes with half-sis Kylie Jenner to ‘momager’ Kris Jenner and her naysayers
A direct Q&A with Kim Kardashian where she discusses her entrepreneurial journey, her hands-on involvement in her brands, and using public doubt as motivation. This provides direct insight into her leadership vision and business philosophy.